A long time ago, I heard my father say that most people are too busy working to have time to think about how to make money.You know how, as teens, we thought our parents were totally out of touch with reality?Then, as we grew, we realized that our parents got a lot smarter? I’m pretty sure that was me!As a kid, I never fully understood what he meant, but as I got older, his comment seemed much wiser.He encouraged me to take a day or two off now
Don’t dismiss this method as a costly, ineffective endeavorKey Takeaways Create a message that not only resonates but also has the intended impact. Don’t try to have a “one mailer says it all” campaign. By doing so, you’ll risk confusing your audience.The idea that direct mail campaigns are a thing of the past is not only unsubstantiated, but it could also be hindering your marketing efforts.Granted, you can’t simply mail something
Relationship building is critical in this industrySelling real estate is a full-contact sport. It’s heavily competitive. But by the same token, the most important resources I have are other real estate agents.Here are three reasons that working with other real estate agents is important to our business: The referrals you can get from other agents. You find out about pocket listings and listings that haven’t yet hit the market from other ag
Lay the groundwork for many years to comeKey Takeaways Gen Zers make up the largest generation, and they’re graduating college now. Learning their values and how to communicate best will increase your chances of doing business with them in the future.Generation Z, also known as the iGeneration, is even larger than Gen Y. Born after 1995, the oldest members are just beginning to enter the real estate market and will fundamentally transform how
Social networking site Instagram reportedly experienced a bug that disabled numerous accounts for more than 24 hours. Twitter and Facebook have been flooded with complaints from Instagram users saying they are unable to log into their Instagram accounts or their accounts have been deleted completely.Many users report that when they login to Instagram, they see a message reading: “Your account has been disabled for violating our terms. Learn how
Realtor.com® has launched a new feature that narrows buyers’ home search down to neighborhoods that include certain elementary, middle, or high schools. House hunters can now enter the name of a school into a search box on the website and view a map with a pin that shows the school name and location along with homes for sale nearby.“Searching for homes by school has been the top requested feature by our users, and it showcases the im
The wave of expenditures home buyers make after purchasing a property provides an economic boost to local markets and supports new goods and services, a new study shows. In the first year of homeownership, a new owner will spend about $10,601 on appliances, furnishings, and home improvement projects, according to an analysis by the National Association of Home Builders.Homeowners in the first two years of ownership spent an average of $4,500 m
The 30-year fixed-rate mortgage this week made its biggest increase since March, moving closer to a 4 percent average, Freddie Mac reports.“Global interest rates turned up sharply over the last week,” says Freddie Mac chief economist Sean Becketti. “The 10-year Treasury yield was no exception, increasing 10 basis points in a holiday-shortened week. The 30-year mortgage rate followed suit, rising 8 basis points to 3.96 percent.”Freddie Mac
Sixty-two percent of listing agents say professional staging decreases the amount of time a home spends on the market, while 40 percent of buyer’s agents say their clients are more willing to walk through a home that has been staged, according to the National Association of REALTORS®’ 2017 Profile of Home Staging.“REALTORS® know how important it is for buyers to be able to picture themselves living in a home, and staging a home makes t
Whether you’re nurturing leads with newsletters or sending property alerts, email is a powerful marketing tool allowing real estate professionals to position themselves as a leading resource for their clients. To help maximize your email ROI, Matt Murphy, founder of lead technology and CRM company Chime Technologies, has compiled a list of three email marketing tips.Position yourself as a thought leader with newsletters. Real estate practition
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